Digital Campaign Strategy...interactive and cool strategy

Volkswagen GTI Bannerbahn
Volkswagen is putting the reflexes of the Dutch public to the test with a race over the biggest sites of the Netherlands. The new Golf GTI will race through on asphalt painted versions of the websites. On September 13, the person that catches the car with a mouse click first wins the actual car. The campaign seamlessly integrates the physical world with the digital space.

Colgate : There's Someting in Your Tweet
Let's Colgate tip off your friends anonymously through Twitter about food stuck in there teeth. We'll also send them a $1 off coupon for a new Colgate Slim Soft toothbrush to make sure it never happens again.

Intel : Bid with tweets
You just have to tweet with the special hastag to reduce the price. At the end 20 fast user will be able to buy Ultrabook.